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Category: Reputation Management

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When multiple brands come together for a single marketing strategy, the benefits can be endless. These partnerships, or co-branding opportunities, allow both sides to benefit from achieving brand objectives that strengthen their image to a shared demographic. Great co-branding combines the strongest elements of two brands into a complimentary partnership.

You may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting the best possible results from your lists. What is List Segmentation? List segmentation is the process of dividing your prospect/customer list

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