So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to make sure you get the most out of your content! 1. Make sure you have no regrets Bottom line: If you suspect you
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The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video has become one of the most powerful online marketing tools, but don’t just take our word for it. Look at some facts from
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should
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Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all of this data at your fingertips, why not use it to improve your customer experience and thus, your brand value? Your customers will
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You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing
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Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for sharing your business’ video content. Even if your business is a franchise group where your audience may be in many different locations, YouTube
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With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking a basic small business marketing plan to back it up. These 12 steps will help you tackle the marketing component of that equation
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If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday used to be the day for kick starting holiday sales. Now, Black Friday often bleeds into Thanksgiving Day. And these days, the deals
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On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either don’t participate, or choose to do so online from the comfort of their homes. According to a Practical Ecommerce sales report, last year’s
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Cloud-based solutions for online digital file storage have begun to grow in popularity, most notably among small to mid-size businesses. However, there are distinct benefits to using on-premise and hybrid solutions as well. The pros to each should be taken into consideration when choosing and implementing a system for brand
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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