Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing! What is it? Geo-fencing is
Luke Burkhart
Developing and releasing a functioning mobile app is just the first step in a mobile app journey. The second (and longest) step is maintenance. If success is your target destination (however you may define success), measuring the right metrics and key performance indicators (KPIs) will help you pinpoint how well
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Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has made the local space a very noisy place. Fortunately, we have a solution. Here’s what businesses need to know about hyperlocal marketing, and
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should
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While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in a cutthroat space to get people to not only download your app, but continually use and engage with it as well. When you
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Everyone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking in to a hotel via an app to ordering a car, we use our phones for everything now. Even in product-based industries like
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Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for sharing your business’ video content. Even if your business is a franchise group where your audience may be in many different locations, YouTube
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If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday used to be the day for kick starting holiday sales. Now, Black Friday often bleeds into Thanksgiving Day. And these days, the deals
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Back in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or build whole new mobile versions. Google rewarded their efforts by ranking these websites above others in search engine results. Time has shown that
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These days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search engine optimization to reach consumers and facilitate community. Perhaps most notable, is the rise of the restaurant mobile app. These software applications built
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