Attention spans are getting shorter, and unread email lists are getting longer. If your email inbox is looking a bit cluttered lately, you’re not alone. Between Black Friday promotions and holiday greetings, everyone’s electronic mailbox is overflowing this time of year. Although some marketing emails contain relevant content, there simply
Luke Burkhart
Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending. New providers and simplified tools and databases have democratized email automation. Here’s what marketing automation actually is and three tips for evaluating
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When the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket sales. The good news is: we know email marketing. And the great news is: We love a good challenge. When the National Collegiate
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You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing
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There are plenty of different online marketing avenues available for businesses today. They range from pay-per-click search ads to social media posts to email campaigns. Email campaigns are the current evolution of direct mail advertising. And like their predecessor, an email campaign can be highly effective in reaching a target
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If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may have also begun building a subscriber list, brainstorming content for your email and maybe even found the best email marketing platform (like MailChimp
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Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are
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You may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting the best possible results from your lists. What is List Segmentation? List segmentation is the process of dividing your prospect/customer list
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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