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Category: Digital Marketing

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When it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or funnel visitors toward making specific purchases, a standalone landing page, separate from your website, can make it happen efficiently. 1. The Sky’s the

If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday used to be the day for kick starting holiday sales. Now, Black Friday often bleeds into Thanksgiving Day. And these days, the deals

We all love Siri and Google Voice Search – even Cortana – but what does it mean for your website and your website’s local SEO? Why is voice search important? First, we need to understand why voice search is important before we get into how it impacts business opportunities, business

When starting out in digital marketing, you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along the way, you’ll discover the need for many other additions to your toolbox. Follow these tips and you’ll be conquering digital marketing in

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