Back in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult and clunky, so most advertisers stuck to building brand awareness and hoping for the best. Fast forward, and now it’s almost on the
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about after they walk through the door? What about the in-store experience? The customer experience is just as important as the effort it takes
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Marketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.” While both of these statements may be true before you do anything you need to know what your customers actually want and like.
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Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all of this data at your fingertips, why not use it to improve your customer experience and thus, your brand value? Your customers will
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Hyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the topic for an analytic software client, we started thinking how our professional service organizations could benefit from understanding the trend. Even if the
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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