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Category: CRM & Marketing Automation

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Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending. New providers and simplified tools and databases have democratized email automation.   Here’s what marketing automation actually is and three tips for evaluating

The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and just pick up a phone. Marketing feels that sales are nothing more than call jockeys who would be lost without the strategic

You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing

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