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Category: Content Marketing

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The Benefits of Content Marketing for Financial Services Companies

Interacting with every customer and business partner can be challenging. Content marketing simplifies maintaining a positive relationship with your audience by implementing various content types, such as blog posts and social media updates. This approach significantly enhances customer engagement, boosts brand recognition, improves SEO, and drives business growth for your

In December of 2019, I was offered a position as the integrated marketing intern at Burkhart Marketing. Throughout my internship journey, I learned a lot and met great people in the process. I think this experience has taught me a lot about office culture and how to resonate with different

Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge,

Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing!   What is it? Geo-fencing is

In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will read our content just because it’s available. Creating content that a customer will enjoy can make a world of a difference. After all,

Multiple hands engaging with mobile devices showcasing marketing analytics.

Have you ever spent more time looking for content than actually using it to generate leads and drive business? If your team is overwhelmed by the amount of content available to them, unable to locate what they need efficiently or simply does not know what exists, you likely need to

Content marketing has been around forever but it has recently become a popular way to grow businesses. However, it can be hard to navigate. Keep reading to learn what content marketing is, how it impacts the sales process and three common content marketing strategies. What is content marketing? Content marketing

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