In marketing, various brands compete for lasting relationships with consumers using storytelling. This dynamic form of communication molds powerful narratives that connect the audience’s emotions. Continue reading as we explore the relationship between storytelling and brand love in creating marketing narratives. Understanding Brand Love Brand love transcends the typical transactional
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With growing environmental concerns, brands devote resources to green marketing to meet consumer expectations and align marketing strategies with sustainability goals. Green marketing requires continuous innovation and a commitment to improvement. Businesses that showcase an authentic commitment to the environment gain a competitive advantage. Understanding Green Marketing Green marketing, also
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Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop
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Access In order to begin your website, there are a few things you will have to give us access to, like a domain name and login credentials if you already have an existing site. If you don’t have those already, your business will need to purchase them before any design
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Starting your own business can be hard, but spreading the word about your business can be even harder! If you’re on a budget, finding effective marketing tactics may seem impossible. That’s why we have compiled the top five resources for DIY local, small business marketing. With these resources, locally marketing
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The words “business” and “sales” might strike up an image of a dusty cubicle containing a number-driven man inside of your mind, but that’s not always what business is about. Sure, a salesperson must be determined and think critically, but there is one under-rated quality that is the most important
Luke Burkhart
If you don’t have history with using Adobe Creative Cloud or are not familiar with the standard verbiage used in the graphic design world, it may seem like a designer is speaking a completely different language. When terms such as “lorum ipsum” and “vector” are thrown you usually have two
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Holiday marketing is critical to any communication strategy calendar, especially for B2C businesses. Behind the pumpkins and Christmas trees are many marketing specialists trying to optimize and effectively measure holiday advertising. From back to school to Valentine’s Day to Black Friday, holiday’s open opportunities to expand reach. We have compiled
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Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending. New providers and simplified tools and databases have democratized email automation. Here’s what marketing automation actually is and three tips for evaluating
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You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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