The digital landscape is a fierce competition for audience attention. Short-form video content platforms emerged as a powerful tool to captivate audience engagement. A significant appeal of these videos is the ability to establish a personal connection to your target audience. This blog post explores how Instagram Reels can enhance
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My Spring internship provided me with valuable experiences in digital marketing. I learned how social media is used professionally through content production and management. Most of my accomplishments revolve around new skills I learned while at Burkhart Marketing. My Internship Experience As a Digital Marketing and Social Media Intern at
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Whether a cozy cafe or a fine dining establishment, success depends upon their ability to meet guests’ evolving needs with food and service quality as guiding factors in perceived customer value. Restaurants depend upon customer feedback for word-of-mouth marketing and internal improvement. Modern technology allows restaurants to optimize their Customer
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In marketing, various brands compete for lasting relationships with consumers using storytelling. This dynamic form of communication molds powerful narratives that connect the audience’s emotions. Continue reading as we explore the relationship between storytelling and brand love in creating marketing narratives. Understanding Brand Love Brand love transcends the typical transactional
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With growing environmental concerns, brands devote resources to green marketing to meet consumer expectations and align marketing strategies with sustainability goals. Green marketing requires continuous innovation and a commitment to improvement. Businesses that showcase an authentic commitment to the environment gain a competitive advantage. Understanding Green Marketing Green marketing, also
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User experience (UX) is an essential tool in the digital marketing toolbox. UX provides marketers with additional research about their target audience’s values and behaviors. Integrating UX principles in marketing promotes excellent customer experiences and retention. Read more to learn how to make your brand stand out from others with
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Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the extent to which value is effectively communicated to the audience. Marketing through language involves a deep understanding of the target audience to communicate
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Burkhart Marketing Partners proudly welcomes a new member to the team – Areebah. She joins Team Burkhart as an Account Coordinator. Areebah recently raduated with a master’s degree from the University of Houston and values a self-motivated mindset for lifelong learning. Read below to learn about Areebah and her creative
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Burkhart Marketing Partners welcomes our new Spring 2024 Social Media and Digital Marketing Intern, Lily Schneider! Lily attends Butler University as a junior, studying Strategic Communication and Web Design & Development. Learn more about Lily and what she looks forward to during the upcoming spring semester by continuing to read
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In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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