In today’s world, it’s almost impossible to thrive as a brand without a social media presence. That being said, many brands’ presences are lacking and inconsistent. Below are twelve steps that you can, and should, incorporate to increase your social media presence and also increase your brand’s success. What
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It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I will admit that I have bought something before because my favorite celebrity said they love it, and I know that I am not
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When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image. What Brand Positioning Is Brand positioning is what sets you apart from competitors. It can be defined as, “the act of designing
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Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and relatable to your audience. This is key to capture their likes, shares and retweets. Shareable content goes beyond the physical words you write.
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Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets an audience aged 13-40. Long story short, this app is taking the world by storm, and your company should be on it.
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Throughout history, women have been fighting for equality. Every time there is a gender wall knocked down, it’s highly celebrated. In 2019, it was groundbreaking when the FIFA Women’s World Cup was highly televised and talked about in a way that made it just as important and interesting as the
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I submitted my internship application to Burkhart Marketing this summer. What initially drew me in was their work with the finest enterprise and franchise brands in the country. However, what I did not know about was the one-of-a-kind internship I would gather from my four months here. My journey, from
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The last week of November is certainly a busy one, to say the least. Thanksgiving, Black Friday and Small Business Saturday all packed into a three-day span bring heavy seasonal marketing. Since many families spend Thanksgiving cooking their own meals and at home with their families, restaurants may experience low
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The world of Healthcare is experiencing rapid change, and with it comes the constant need for adaptation to remain connected to your patients. The healthcare industry is presenting more options than ever before. This places a greater responsibility on ensuring that your marketing strategy and tactics are on par with
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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