Local and national SEO optimizations are key to helping your brand stand out against its competitors. To begin, let’s differentiate these two types of SEO. Local franchises tend to focus on the areas that are surrounding their locations. This means that franchises will focus on appearing in specific geographic locations
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Apple, Microsoft, Amazon, Nike – these are just a few of the most revolutionary, successful brands in the world. An infinite amount of variables can determine the basis on which you measure the success of a brand. However, the brands that make an impact are often ones that are compared
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E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it keeps your brand alive. If the timing is right, catches a subscriber in a moment of need. Sales, subscriptions and political campaigns; newsletters
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User-generated content has grown tremendously over the years, just as marketing itself has evolved. The content application known as Hootsuite defines this term as, “Original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial or
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What are Interpersonal Skills? Interpersonal skills are vital for our communication toolbox. Without interpersonal skills, how would we communicate with others? These tools are what we use to connect and interact with people or groups in any setting. These skills are often called soft skills which come naturally through our
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It’s hard to believe that this semester has already come to an end, and so has my internship here at Burkhart Marketing. Working as the digital marketing intern these last four months has taught me so much. I was very excited to apply for the role and even more excited
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It’s finally December, and that means it’s finally socially acceptable to spread some Christmas cheer. Many people have had their trees up since Halloween, and many stores had decorations out even before that. It’s officially time to start celebrating Christmas (if you haven’t already). Christmas can be celebrated anywhere, so
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In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and
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We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to hold a small amount of data about a particular client or website. When you visit pages, you’ll likely receive a message asking if
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Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site isn’t satisfying your customers, you may want to consider a different approach. Try developing a digital customer experience strategy. There are many ways
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
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