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Preparing your business for Small Business Saturday on a blue sketch notebook.

For small businesses across the U.S., it’s time to prepare for Small Business Saturday. On November 27, 2021, join together and celebrate all of the hard work that goes into operating a small business. As small business owners, it’s important to build brand awareness for your offerings, whether it be

Creating A Standout LinkedIn Profile

A LinkedIn profile can make or break getting hired. LinkedIn is the world’s largest professional networking tool on the internet. LinkedIn can be used to find the right job or internship, connect or strengthen professional relationships and learn the skills you need to succeed in your career. LinkedIn is also

Orange background with phone screen showing stars to respond to an online review.

Customer service is what can make or break your company, especially with the prevalence of online reviews. When your company is working hard to provide the best services for your customers, being able to respond to positive and negative online reviews will make you more visible to your market.  

Analytics skills in black and white wording on an orange background.

Learning these three technical skills can help your marketing needs. Being a creative individual with a mastery of key soft skills in business is not enough to stay competitive in the 2021 marketing environment. With new marketing tools being phased into the market, there is a need for individuals who

What Are Interpersonal Skills?

Interpersonal skills are best described as traits that you rely on when interacting and communicating with others. They include a wide range of skills like listening and effective speaking and also include the ability to control and manage your feelings and emotions. Interpersonal skills are also referred to as social

Woman writing social media terms on whiteboard with a black and white filter.

Effective social media management can make your life easier. Connecting to your audience consistently leads to better engagement and brand awareness. However, navigating the vast number of resources can become overwhelming. Having a lineup of productivity tools can aid in your social media execution. Below we have provided different social

How To Write Email Newsletters That People Actually Want To Read

Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your business, products and services. An email newsletter should feel like an update, not a push for the reader to make a purchase. Email

Corporate Social Responsibility

In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and

Marketing Intern- Lauren Bluthardt

The new fall semester is here for students, and that means new fall interns for Burkhart! Lauren Bluthardt is our new Marketing Intern. Lauren is a senior at Butler University double majoring in Marketing and Management Information Systems. Below are some questions that we asked Lauren to get to know

Female intern's headshot in front of orange and white background.

Burkhart Marketing is excited to welcome Rebecca Hollaway as our digital intern this fall! Rebecca is a senior marketing student graduating this spring from the University of Indianapolis. She is excited to build new connections and gain real-world experience before graduating. We look forward to seeing all of the things

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