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#TeamBurkhart would like to introduce Hannah, our marketing intern for the spring 2020 semester! Hannah is currently enrolled at Ball State University and is majoring in Advertising with a concentration in Creative Development. What drives her on her path and inspires her is seeing everyday people helping one another –

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As of now, TikTok is currently the #1 most downloaded app on the Apple App Store. Since beating out applications such as Instagram and Twitter, the app has people wondering, is Tik Tok taking over the internet? TikTok started back in 2017 by a company named ByteDance. This was after

While there are times when you have the best creative ideas, there are always roadblocks on the way to a successful project. When time is running short and you have so much to accomplish, what exactly can you, as a creative, do to keep from folding? Tips to Remain Creative

How to Develop and Use a Buyer Persona, and why it’s the most effective marketing tactic in understanding your target audience. In a saturated market, it’s important to know who your audience really is. Whether your customer is a Millennial, artisanal coffee shop owner or a YouTube obsessed Gen-Zer, developing

Are you struggling to find strategies to grow your business? Can’t seem to find an effective, long term way to gain traction? Look no further. Growth strategies can make or break a business, and finding yours is vital when trying to survive in today’s age. We’ve found the top five

How to Capitalize on the Rise of Cause Marketing in the Sports and Entertainment Industry

The world is constantly becoming more connected and with that comes the increased recognition of global hardships. This heightened level of awareness has brought the rise of cause marketing into play. The idea of companies showing support to a worthy cause is a concept that has taken flight within the

The holidays are a time for family, love and SWEETS. We’ve pulled together some of our favorite Christmas cookie recipes that will be sure to turn your holiday dinner into a hit. Whether you want classic, last-minute or Christmas drop cookies, we’ve got you covered! So break out the cookie

You know them, you admire them, but what does it really take to be one of them? Creative marketers are a wonder of the world. The content they curate is so awe-inspiring and innovative that it seems impossible to replicate. Fortunately, we have the inside scoop on 4 habits of

Attention spans are getting shorter, and unread email lists are getting longer. If your email inbox is looking a bit cluttered lately, you’re not alone. Between Black Friday promotions and holiday greetings, everyone’s electronic mailbox is overflowing this time of year. Although some marketing emails contain relevant content, there simply

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Starting your own business can be hard, but spreading the word about your business can be even harder! If you’re on a budget, finding effective marketing tactics may seem impossible. That’s why we have compiled the top five resources for DIY local, small business marketing. With these resources, locally marketing

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