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Say goodbye to the stereotypical marketing because. 2020 is all about inclusive marketing. What’s inclusive marketing, you ask? Salesforce defines it as, “creating content that truly reflects the diverse communities that our companies serve. It means that we are elevating diverse voices and role models, decreasing cultural bias, and leading

Sometimes finding the moment to rebrand your business can be tough. Rebranding can take a lot of effort and time that many may not want to contribute. However, with changing social climates and a forever changing culture, business owners need to be ready to enact that change to save their

This semester has been quite a unique one for me. I began the last half of my senior year working in Indianapolis at Burkhart Marketing and then something unexpected happened right in the middle of it – COVID-19. I am fairly positive that many, myself included, did not see this

Sometimes at work, it may feel like your colleagues are speaking a completely different language. Nowadays, there are so many different acronyms and meanings that follow them. It may be time to brush up on your business language. Read below some of the more popular business acronyms and let us

You know how to acquire customers, but do you know how to keep them? Due to the attention span of consumers being very short, you need to know how to keep their interest peaked. Learn how to hold their interest by implementing these five strategies below. Free Training Modules Don’t

When you take a survey it seems like the structure seems very self-explanatory or even easy to replicate. How hard can it be to ask a few questions? Surprisingly, it can be rather difficult, especially when you are trying to get valuable information from the participant(s). Read some tips below

You’ve just created your first blog on WordPress. You have a perfect niche in mind, and your page is aesthetically pleasing. Now how do you make sure that your blog will succeed? Below are 5 tips to ensure that your first blog on WordPress is a sure success! Find out

Design thinking goes beyond creating pamphlets, posters or advertisements you see on your phone. It can give you a better outcome in your business practices and products that you make. It can lead to a durable business plan that will last into the future. There are multiple ways in which

Starting to use social media for your business and struggling to make the most out of it? You would be surprised how efficient these platforms have become for businesses. These almost hidden features, once familiarized, can make using social media for your business a piece of cake. Read some tips

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