A Guide to Branding Yourself and Why It’s So Important
A wise man (Jeff Bezos) once said, “Your brand is what other people say about you when you leave the room.” What kind of impression are you leaving on others? What’s the first thing that pops into a person’s head when they hear your name? If you don’t know the answers to these questions, you […]
The Top 3 Things We Need Before Designing Your Website
Access In order to begin your website, there are a few things you will have to give us access to, like a domain name and login credentials if you already have an existing site. If you don’t have those already, your business will need to purchase them before any design work happens. There will also […]
Must-Have Skills That Employers Are Looking For In 2020
As every year goes by, it seems like new skills and talents are required to get the job you want. It can be frustrating trying to figure out exactly what talents you should have. By getting ahead of the demand for certain skills, you will set yourself apart from the crowd. Read below the skills […]
How to Keep Your Brand Consistent Across Social Media
Brand consistency is integral to every avenue that a business can be a part of from print to digital. In today’s world, social media is the prominent market, so wouldn’t you want to merge your business with it in a way that complements it? Each company should start with its own consistent, brand guidelines. Brand […]
Why Design Project Deadlines Are Important
Whether it’s a simple document or a file that needs to go to print, keeping up with project deadlines is crucial to its success. You can’t expect to procrastinate all the time and be able to gather more business too. Finish your stuff on time and business life will become a lot smoother. Through every […]
Personalizing Customer Interactions with Relevant Content
Personalization. A word that seems so simple and self-explanatory, yet can be vital when using social media platforms. When interacting with customers, it has become more common to have a tone of voice that is more relatable. Content that is just speaking at the customer rather than interacting has now become a thing of the […]
Intern Spolight: Karli Plankenhorn
Everybody in the Burkhart family is excited to welcome another bright, young intern to the team – Karli Plankenhorn. Karli is a senior visual communication design major at Herron School of Arts at IUPUI. She will be working alongside #TeamBurkhart for the duration of the summer as our Creative Intern. We asked Karli some questions […]
Intern Spotlight: Jacob Mize
This summer #TeamBurkhart is happy to welcome two new interns to our marketing family! One of those interns is Jacob Mize who will be working as our Marketing Intern for the summer. Jacob is a senior Marketing major at Franklin College and will be joining the graduating class of 2021 this December. Keep reading below […]
Ultimate Beginner’s Guide to Graphic Design Principles
Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a person. There is a reason that these principles work so well. Below are some laws that can explain why. Hick’s Law of Design This law explains that people can […]
6 Ways to Strengthen Your Brand Through Packaging
In today’s world, most consumers don’t have the time to research products before they buy them. Consumers have a short attention span, and your packaging is the first thing a customer sees when they find your product, make sure that it’s impressionable. Here are six ways to strengthen your brand through packaging. Do Your Research […]
