A wise man (Jeff Bezos) once said, “Your brand is what other people say about you when you leave the room.” What kind of impression are you leaving on others? What’s the first thing that pops into a person’s head when they hear your name? If you don’t know the answers to these questions, you most likely don’t have a defined vision for your personal brand. No need to worry because we’re here to help. Here’s a guide to branding yourself and why it’s so important!
Visualize
The easiest way to start the process of branding yourself is to use your imagination. Who are the people or brands that you admire, and what do you like about them? Thinking about these things will help you learn what actually inspires you, so try creative exercises such as creating a vision board. Make sure you include all of the things that you aspire your personal brand to have. Examples of things you could include: keywords, quotes, photos, etc. Putting all of these elements together will allow you to see what your brand really is.
Who Are You Trying to Attract with Your Branding?
Find out who your target audience is. Understand their likes, dislikes and what motivates them. Learning all of these things will help you build a brand strategy. Try researching colors that correlate with the feeling you want to provoke. For example, using red in your logo can signify strength or power while yellow is used to portray yourself as friendly and informed.
What’s the Goal?
Why are you branding yourself in the first place? Figuring out your mission will help you follow your goals, but with branding, you’ll be able to do it in a unique way, so don’t be afraid to stand out.
People Talk
As we mentioned earlier, perception is everything when it comes to branding. Survey friends, family and coworkers to learn how others actually see you or your brand. Use positive feedback that you received from your survey and paste it into your Linkedin.
Be Yourself
Visuals are one of the most important things when branding yourself. Incorporate your favorite colors into your logo, resume and social media profiles. Make sure your designs and color schemes are on brand and try not to stray from them. This will make you more recognizable to the public.
Branding can be overwhelming for the average person, so it’s important to remember that good things take time. Here at Burkhart, we have plenty of time to help with this task. Contact us today and we’ll provide a vision for you.
