What is Multi-Location Marketing?
Simply put, multi-location marketing is a set of best practices that are employed to locally run geographically separate franchises that fall under the same business umbrella. Businesses with multiple locations require a digital marketing strategy that can cater to every storefront while still maintaining national brand guidelines. Consumers are searching online for local businesses now more than ever which makes it crucial to craft a local, effective and scalable marketing strategy for each of your business locations.
Five Best Steps to Practice Multi-Location Marketing:
Implement Clear-Cut Guidelines and Hold Each Location Accountable
It’s very important to create national brand guidelines. Each location should be held accountable for following these guidelines when it comes to brand compliance. To build a memorable and successful multi-location business, a consistent brand image and loyalty must be created regardless of the location or business platform.
Create Regional Buyer Personas
Ask yourself the following questions for each specific location:
- Who is your local consumer?
- Are the local consumers facing any problems?
- How can your business help solve those problems?
- Are there regional events, teams or landmarks you can use to personalize your local messaging?
Make Your Local Search Marketing Robust
To garner success, your business should optimize local business pages on Google My Business, Yelp, Bing Local, Yahoo! Local and important local directories.
Ensuring each location’s MAP is consistent across directories, business pages and social media also helps greatly. Inaccurate or incorrect information can confuse searchers and can lower your search rankings.
Get Involved in Community Activities
If you want to be well-known in the community your business is in, it’s important to get involved. This can include doing a quick Google search for local events and helping wherever you can. This will not only get your name out in your community, but people will want to buy from you if you are known to be helpful.
Build a Successful Local Marketing Strategy
Having a marketing team with the local knowledge of your business location can make all the difference and can save you a great deal of time and frustration.
Local marketing starts with some easy-to-implement steps that you can get started on today. Here are a few quick and simple ideas to improve your business’s local marketing.
Wrap up:
The main premise behind multi-location marketing is to offer personalized user experiences across multiple locations without damaging your brand identity. By following a few simple practices, you can be well on your way to a better and more successful multi-location business or franchise. With Brickwork, we drive revenue by maximizing brand exposure via the implementation of local marketing products and tactics. Contact us today to learn more.
