Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets an audience aged 13-40. Long story short, this app is taking the world by storm, and your company should be on it.
A Beginner’s Guide to TikTok
TikTok is an app focusing on videos. Users can upload clips up to 60 seconds long and edit them within the app to include voiceovers, text, audio and visual effects. From a consumer point of view, users can “love” videos they see and follow content creators they enjoy.
The biggest area to note is the “For You Page.” This is where most users find content they like and how to get the biggest reach on your videos. The For You Page uses TikTok’s algorithm to place videos on feeds without the consumer following the content creators. Anyone can see anything from this page.
The use of hashtags can help get your video where you want it and increase the likelihood of people finding it. Additionally, the more interaction you receive on a video, the more it will populate to others’ For You Pages.
The app is very user-friendly and easy to understand, and the company offers a lot of tips and tricks to help start off your page.
How to Market Your Brand
TikToks are quick videos – 60 seconds or less. This means you can’t give an entire speech on your page. The app works by swiping through videos, so if you want your message to be heard, it has to capture your audience’s attention quickly.
This can be done by using music to make videos more exciting. Also, text can be edited into the videos to explain what the video is about and interest consumers. Considering that most TikTok users are 40 or younger, the goal is to entertain more than anything. Even if your topic is serious, adding fun edits or sound effects can make the video catch your audience’s eye.
TikTok is very trend-focused. A dance goes viral on the app, and suddenly everyone is doing it. Use this to your advantage by following trends and putting your own spin on them. If a sound clip is being heavily used, try to incorporate it into a video of your own. Following trends will help make your content more easily found and keep it timely. The app is quick in moving from one popular idea to the next, so half the battle will be keeping up with what others are focusing on.
If dancing isn’t your forte here are some other ideas from businesses that are putting on TikTok.
A Few Ideas for Your First TikTok
Popular video ideas could include a behind-the-scenes look at your brand. If you’re shipping things out you could show that on camera. Restaurants can make a video of them cooking a popular item. Burkhart recently published a behind-the-scenes tour of our office building which you can view here.
Other ideas are introducing your team or giving a tip about your industry. TikTok users also love a dance video or storytime video if you are feeling like showing your brand’s silly side.
As previously mentioned, the best ideas for this platform come from being inspired by others. Check out TikTok today to take your brand marketing to the next level and be a part of this wildly popular platform.
If you want more ideas for marketing your brand, contact us. We’d love to get to know you.
