With a new year comes new resolutions. If you’re anything like the marketers at #TeamBurkhart, you’ve got a whole list already started. But if you don’t, don’t worry – we’ve got you covered. We’ve compiled a list of our top resolutions for marketers for 2021. Keep on reading below to discover which resolutions will help you and your team best this year.
Create More Authentic Content
When you’re dealing with content marketing in 2021, you have to try and create a deeper connection and understanding that will tie your consumers and your brand together. Going the extra mile for your consumers will go a long way because they actually want to understand your business. They don’t care so much about what products or services you’re selling – they care about what your company is about. So, make every interaction count and work on contributing to your branding in a more consistent and more meaningful way.
Become More Agile Marketers
When we say agile, we mean in the personalization context, such as using data and analytics to source any promising opportunities that have been triggered by customer activities, running faster tests, evaluating search results and also rapidly iterating.
The process of content creation is generally being very labor-intensive, so your team is likely overrun with the main task of getting things out of the doors. Once you adopt more agile marketing tactics, you will find that you and your team will spend way less time trying to get any of your ideas translated into an offer that’s then fielded to customers.
Become More Visually Oriented Marketers
If you haven’t heard yet, we are currently in the visual era. Marketers need highly personalized, multi-channel marketing strategies in order to keep up with competitors. Visual content marketing will help your brand grow and succeed way more than any other form of communication will. Marketers willing to embrace the new era of visual content marketing will reap the rewards of getting returns. Not only will they reap the rewards of getting returns, but they will also reap them in a much higher volume. This can look like more clients, leads, fans, followers, revenue and more.
Become Even More Equipped at Personalization
Standing out in the world of marketers is a must. How do you do this? Your marketing needs to become more personalized – personalized products, content, emails and much more. In this day and age, we have access to so many analytics such as consumers’ purchase history, consumer behavior and what links they’ve clicked. Thus, personalized, custom content has never been easier. So, do your research, and get to know your customers.
#TeamBurkhart is here to help you stick to your New Year’s resolutions, so if you need any assistance taking your company to the next with the resolutions above, contact us, today.
