Digital signage is being utilized by many big-name, quick service restaurants (QSR) everywhere. It’s been a constantly growing topic since the ’70s. That’s most likely not going to change as consumers continue to immerse themselves in the digital world.
As of right now, the most used types of digital signage in QSRs are digital screens for menus and advertising. As well as self-service kiosks. McDonald’s is one of the big names that happen to use both types of signage, and they have found it to be very successful! If technology keeps advancing like it has, those types of signage won’t be the only ones for long. Don’t be afraid to jump into the world of digital signage because it’s an amazing tool for quick service restaurants (QSR). Let us tell you why!
Digital Signage Increases Information Management
The main reason signage is used is to relay information to the customers. Making sure the information you are spreading is accurate and up to date is super important. The best part of digital signage is that it can be constantly updated and changed with little hassle! No more having to get something redesigned and reprinted. No more having to explain to customers why something you displayed to them isn’t accurate.
We are human! Mistakes are bound to happen, but digital signage makes mistakes easy to handle and quick to fix. If you’re looking for a good way to better manage the information your QSR is putting out to its customers, you may consider digital signage.
Digital Signage Reduces Quick Service Restaurants (QSR) Costs
Like we established already, mistakes happen. When mistakes happen in your traditional signage, it can be very expensive to get it fixed. Going through the process of getting a designer to fix the issue and getting it printed gets pricey, especially when you’ve paid to have it done once before. This not only occurs when there is a mistake but also when you want new signage just in general!
It’s an ongoing cost that will come out of your pocket whenever you want to change anything up. That adds up fast! Digital signage takes away a big chunk of those costs and gives you the freedom to make changes at the last second. It also gives you the opportunity to come up with ways many ways to express your brand and keep your customers happy.
Digital Signage Increases Customer Understanding
A huge advantage of having digital signage is that the majority of digital signage has the opportunity to provide data and analytics about your customers. They can provide insights on many aspects of your customers such as demographics, buying habits, busy times, and much more. Knowing these insights about your customers can really set you apart from your competitors and increase the chance of customers coming back. It helps you better understand your customers so you can properly cater to them.
Digital Signage Increases Customer Experience
All of these reasons listed above work together to impact the most important reason to get digital signage – to increase the customer experience. In the end, everything we do is for our customers. We want to give them the best experience possible so they continue to come back. Digital signage keeps your customers better informed and more interactive with your brand.
These reasons alone should be good enough to convince you to consider digital signage in your quick service restaurant (QSR), but don’t just take our word for it. Let Burkhart show you how we can incorporate digital signage into your QSR! Contact us today – we would be happy to work with you.
Thanks For Reading!
