You’ve spent a lot of time and thought on your company’s branding, and you finally have it finalized! You’re happy with how it all came together, but now what do you do with it? As a company, it’s clear how important your brand is after going through the process of making decisions on it.
If you clicked on this post, that also probably means you understand how integrating your branding into your company is crucial when it comes to making your company cohesive. Your branding should be cohesive when presented to your customers and also when presented and incorporated with your employees. Keep reading to gain some helpful insight into how you should integrate your branding into your company.
Make A Brand Guide
If you haven’t yet, making a brand guide is a good place to start when you begin to integrate your branding. A brand guide is a document – usually designed by a creative designer – that tells you everything you need to know about your specific branding. It should cover everything from the core values, your message, and the actual visual guidelines. Some important topics about your company to include in any brand guideline document are:
- The Purpose
- The Vision
- The Mission
- Core Values
- Brand Voice
Not only should your brand guide contain these core topics listed above, but it should also contain visual guidelines for your branding. This part of your guide will give your employee’s visual do’s and don’ts for your branding. This helps not only the design of your brand stay cohesive through all departments of your company, but it also gives employees a visual of the essence of your branding and explains why it is the way it is. Some visual guidelines to consider putting in your companies brand guide are:
- Logo and Logo Use
- Color Palette
- Fonts and Typography Placement
- Image Guidelines
- Hierarchy
Make Branding Assets Accessible
After putting in all the work to perfect your brand guide, the next step should be to make all of the information available to your employees. Your employees are the ones who have direct contact with your customers and clients, so making sure they are properly expressing the branding and sticking to the overall essence should be a top priority. This makes your customer/client experience consistent and makes it easier to identify flaws if something isn’t working.
Make Your Company Brand Seen
When we say put your logo and other brand assets everywhere, we mean everywhere! Your logo is the face of your company. Making it a constant, visual reminder to employees helps keep your core message and values always in mind. That’s something that should always be represented by your employees, so make it very clear to them, as well as the customers, what they are there for.
We at Burkhart Marketing hope you found these tips helpful. Hopefully, they gave you a good push in the right direction for integrating your brand throughout your company. Burkhart happens to specialize in building brands, so if you ever need a partner to help you through this process please feel free to reach out to us through our website!
Thanks For Reading!
