Marketing trends have rapidly changed and evolved due to social media and digital media developments. Technology consumption from users provides marketers with a continuous streamline to reach their target audience. Video content is already a grossing trend, but short and captivating videos are on the rise as the average user consumes 19 hours of video content every week, making video content one of many upcoming marketing trends in 2023. Extensive research and strategic analysis of marketing data revealed two high-priority trends and two lower-priority trends for this year.
High Priority Marketing Trends
Video Content + Interactive Ads
Video content and interactive ads are a high priority trend amongst marketers this year. The video trend has already been a popular content strategy, but short videos such as Instagram reels and TikToks are concise and quickly convey marketing messages without losing the consumer’s interest. Brands should strive to keep video content under 10 mins or less. TikTok has taken the best approach to this trend with short one-minute videos. Short videos are a worthwhile strategy for marketers to reach their target audiences.
The trend of interactive ads stems from the rapid increase of AI technology. Facebook recently released interactive metaverse features and creator tools for all users to encourage the advancements of AI and interactive marketing. The push for this trending and engaging content relies heavily on social media platforms. As Statistica research reveals, internet users spend 144 minutes on social media and messaging apps per day. This makes it imperative for #TeamBurkhart and other marketers to develop creative and engaging content that exemplifies interactive marketing strategies.
Customer Experience
Digital marketing content is a top priority for all brands, businesses, and organizations. Consumers’ experience with marketing content is just as crucial to how they reached and interacted with various marketing brands and businesses. In the upcoming year, marketers need to focus on the needs of their consumers by tailoring content personalized to them. As we live in the digital era, it’s important to not lose sight of personalized experiences and analog appeals. The customer journey map is an excellent method to support this trend; the customer journey map is a visual outline of how a customer acts, thinks, and feels.
Lower Priority Marketing Trends
Podcasts
The success of podcasts relies heavily on the topic and relevance of a podcast. It is a process that requires thorough research and extensive planning. When successful, podcasts provide a unique marketing perspective and further brand engagement. Certain consumer groups resonate with a company’s ability to share its story through a podcast that is easily accessible from multiple devices.
Website Chatbots
Most websites in today’s market offer and provide some form of messaging or chatbot service. It’s a form of marketing that either provides users with helpful and informative information or feelings of frustration and dissatisfaction. Chatbots are extremely helpful for busy users and provide convenience in place of traditional marketing methods. As AI continues to develop, the technology and experience of chatbots will flourish, going hand in hand with the advancement of search engine optimization (SEO). Chatbot improvements will be accredited to natural language processing (NLP) and machine learning, providing users with beneficial customer service. Team Burkhart utilizes and values the chatbot services we provide as it’s essential to providing the best advice supporting potential, past and current clients.
Marketing in 2023
#TeamBurkhart values upcoming marketing trends as an informative method for us to best serve our clients. We understand marketing trends and digital developments are constantly changing. We strive to implement current trends into our own marketing tactics and help provide other marketers with informative marketing information and data.
To learn more about current marketing trends and different strategies to implement trends, visit our blog page!
