Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before hitting that deactivate button, try stepping up your tweet game! Here are 6 tips to help you revamp your Twitter account and get the most out of this social media powerhouse.
6 Tweaks to Improve Your Tweets
1. Define your goals
First things first, if you haven’t already, make sure you clearly define your #TwitterGoals. What do you hope to get out of your Twitter account? Who are you trying to reach? What company initiatives do you hope to accomplish? Once you have set specific goals for your Twitter presence, you will have direction. Crafting perfect tweets that drive engagement will become a much easier process.
2. Add some flavor to your tweets
While vanilla is an amazing flavor of ice cream, you don’t want your tweets to feel that way. At the very least, add some toppings! Twitter is a very informal platform and your tweets should follow suit. Users respond to wit and humor and are more likely to engage with you if you are fun and laid-back. So loosen your tie, untuck your shirt and put your feet up!
3. Use #Hashtags more effectively
Hashtags are a major part of the Twitter community and can be extremely beneficial when used properly. While hashtags should be used consistently, they also need to be used strategically. Think of your hashtags as SEO for Twitter and consider your top keywords from your web content and company blog. Try using those words as your hashtags to begin attracting a larger audience. While your hashtags should be used as SEO, consider creating a few fun ones specific to your business as well. For example, we use #WeAreBurkhart when posting about group activities that take place here at the office. #YouCanDoit!
4. Find your optimal posting time
Posting at the right time can have a major impact on the attention your tweet receives. The perfect time is different for every business and largely depends on your audience. While there is not a standard posting time, research suggests that Monday through Thursday before 8 p.m. and before 3 p.m. on Fridays is the best time to post. This is a general guideline to get you started, but A/B testing should be used to help narrow it down. Continuously test different times to see when you receive the most engagement (or desired interaction) from your ideal audience.
5. Acronyms and emojis are your friends
As we mentioned, Twitter is a very informal platform used to connect with your customer base. With that in mind, feel free to use acronyms and emojis. They will help your brand appear more human-like and relatable, making customers more likely to interact.
6. Mix it up with your visual content
Tweets with a visual component on Twitter receive much more attention than those without. According to research by Adweek, tweets with photos receive higher engagement across all metrics and Twitter users engage at a rate five times higher when a photo is included. This means if you haven’t been using photos, videos or GIFs, you need to get started!
Twitter is one of the biggest social networks worldwide and, if utilized properly, can help your company gain the recognition it deserves. At the end of the day, the perfect tweet depends largely on your audience. Need help getting to know them and learning how to reach them more effectively? Give us a call!
