For small businesses across the U.S., it’s time to prepare for Small Business Saturday. On November 27, 2021, join together and celebrate all of the hard work that goes into operating a small business.
As small business owners, it’s important to build brand awareness for your offerings, whether it be a product or a service. Businesses are trying to rebound from the pandemic’s economic impacts on consumer habits. Tailoring a small business’ social media and marketing techniques to new consumer buying habits are crucial to signal new customers. Below are five ways small business owners like yourself can prepare for Small Business Saturday.
Develop and Share Your Brand’s Story
When customers are considering a new shop to purchase holiday gifts or home decorations from, there are many options in the market. The key is to differentiate your offerings and your brand’s story. Craft a unique way to tell the story of your business.
Include bits and pieces of your business’ mission statement and vision into your social media. People want to connect to businesses before they fork over money. Setting the stage by explaining who your business is, what you stand for and the benefits of purchasing from your business will create a unique bond with current and potential customers.
Small Business Saturday is all about engaging new and existing customers. Tell your story so that customers consider your business instead of large corporations and supermarkets.
Prepare by Creating Videos
Next, realize that not every post on your social media pages or website has to be a still image. Use the innate, creative person inside you to develop a video describing your business, any relevant promotions and your staff. Bring your business to life on a digital platform for Small Business Saturday.
Today, you can simply use your smartphone to shoot a high-resolution video highlighting your business. Don’t be afraid to show what makes your business different. Technology like iMovie, Canva and Vimeo allow anyone of varying skill sets to unleash their artist. Videos can personalize your content and showcase how, when and why people should shop at your store on Small Business Saturday.
Increase Social Media Use for Small Business Saturday
Then, in the days leading up to Small Business Saturday, prepare by creating a consistent social media schedule. Consistency is key to making your content stand out amongst the competition and providing repetitive awareness of your business to others. Take advantage of Instagram, Twitter, Facebook, Snapchat and TikTok to make content that helps increase your followers and community visibility.
Engage your employees and top customers in your posts to help them spread the word about your business. Tagging others can encourage post resharing and increase overall content engagement.
Invest in Paid Advertising to Prepare
Don’t forget about the importance of paid advertising. Look into your budget to find unique ways to spend your extra marketing budget, especially in the days leading to Small Business Saturday. With $5-10 a day post on Facebook for Business, your content can be shared to specific geographic areas in your community. Paid advertising is a beneficial way to share a generic post or promotion for your business.
Check out this article by Facebook for Business on how to maximize your Facebook ad investments. Small Business Saturday can spread awareness for your business and intrigue new customers.
Get Ready to be Included in Popular Lists
Finally, find ways to build connections with local and regional newspapers. Traveler sites like TripAdvisor and the travel section of U.S. News offer “top things to do” in different cities across the U.S. Look at your business’ LinkedIn page and find connections who work for different newspapers and travel blogs. Make intentional relationships and encourage people to view your website, store or social media pages.
Being placed on popular lists in and around your community can make customers who normally wouldn’t see your business gain new awareness.
Make your mark this Small Business Saturday and take advantage of our recommended five ways to prepare your business for the big day.
At Burkhart Marketing, we have the skills needed to aid in your Small Business Saturday plan. Set up a meeting with Burkhart Marketing today to let our experienced professionals amplify your marketing plan.
