Franchise generation leads are focused on improving marketing brand efforts for various companies. If you do not see results from the tactics currently put in place, there is always room to improve. Lead generation is only effective if team leaders understand what creates a successful campaign. However, there can be negative effects if those in charge are unable to determine what drives a campaign towards success. Here are some useful hacks that have been proven to be effective in franchise lead generation.
Know Your Target Audience
Segmenting and understanding your target audience is a crucial step you take before moving forward on a campaign. Often collecting research such as demographics can help you achieve this. Targeting an audience goes far beyond understanding spending habits or interests. As a professional, you must humanize these individuals to develop a more personal relationship with them. Attributes to consider are:
- Age
- Gender
- Location
- Hobbies
- Current occupation
- Lifestyle
Create Your Brand Voice
Once your target audience is clear, creating a clear and consistent brand voice should be your next goal. This voice will be used across various media channels. In return, your franchise will be able to establish a sense of brand authority.
Diversify
Having a diverse set of lead-generating sources is something that will set your organization apart from its competitors. Don’t get too comfortable with one specific source. It’s important you consider various options in order to keep your set diverse. Here are some sources to consider.
- Google ads
- Facebook ads
- Tradeshows
- Email marketing
- Content marketing
- Social media marketing
Watch The Metrics
By paying close attention to the data you are collecting, your organization can analyze your audience’s actions. As a result, you will get an idea of what is or is not working along with necessary adjustments.
Create a Budget
Once all of these other steps are put in place, you must create a budget that will work best for your organization. For example, at first, a smaller amount should be used for paid ads and see what kind of traffic you are gaining. Once you know the rough percentage of how many many leads you are gaining each month, a budget evaluation can be conducted.
Here at Burkhart, we know these are the proper steps to help your organization achieve its highest potential. Let us help you!
