Indianapolis Marketing Agency partners logo.

4 Benefits of Including Bing Ads in Your PPC Campaign

Business team in meeting with analytics of presentation views and channel performance.

When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads served by Google is the obvious way to go. However, what those businesses don’t know is that there are benefits to taking a different path or further diversifying […]