When starting out in digital marketing, you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along the way, you’ll discover the need for many other additions to your toolbox.
Follow these tips and you’ll be conquering digital marketing in no time!
Build Digital Content Differently
Building content doesn’t require a large budget, but it can have a huge impact on your business. It will increase traffic to your site and it will keep people coming back for more.
Easy right? Don’t forget your tools!
You’ll need to analyze your competitors before you start building your content. Determine how you can build yours differently. Once you decide the right angle, you can start chipping away at blogs, videos, presentations and infographics.
Form a Team to Support Your Digital Marketing Efforts
It’s important to let your family and friends know what you’ve set out to do. Email or reach out to everyone in your personal and professional network. More than likely, they are going to want to help you get started.
Share What You’ve Built
Once you’ve built your brand and begun producing content, the real work begins. Now it’s time to show it off! You wouldn’t spend hours building a beautiful wooden chair and then put it in the closet, so why would you let your content just sit on your website?
Remember that crew you formed earlier? Now is the time to utilize their powers.
Social media is a great way to syndicate your content. With creativity and great content, you should be able to develop a big following. It won’t be instant or easy, but remember your crew can simplify the process.
Bring More People to Your Door
SEO can be complicated, but it’s worth the time and effort it takes to develop it. You’ll need a strong, well thought out SEO strategy to compete online. You’ve built the content and you have the crew, but without an investment in SEO, people won’t find what you’re putting out there.
The Key Benefits of Investing in SEO
- High ROI
- Longer-lasting strategy than a pay-per-click campaign
- Higher click-through-rate and higher conversion rate than pay-per-click campaigns
- Cost-effective way to grow your business and build a strong online brand presence
- Increase in website traffic
The one challenge is that you need to have the patience to do it right. It won’t be a huge success and generate money immediately. It may take a few months to optimize.
Find Your Tools and Build Your Digital Marketing Plan
The bottom line is that there are many options to drive traffic. But, don’t get overwhelmed! Start with picking just one channel and, once you’ve mastered it, move onto the next. There are numerous resources to help you. Burkhart is one of them! So don’t make any more excuses. Get started now!