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Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization of their content marketing. Statista reports that 90% of consumers find marketing personalization appealing to some extent. Your audience wants to feel that

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Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is,

When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would be given would be delivering coffees and doing busywork that nobody else wanted to do. Looking back now, I can’t believe I thought

After a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we are today. During a year filled with ups and downs, it’s especially important to keep gratitude top of mind. The act of appreciating

Twitter Fleets: What Are They? Are they like Snapchat and Instagram stories?

Fleets: Tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram. Have you checked out this cool, new Twitter feature? What is Fleets? Have you heard of this new feature that Twitter added to its platform only 48 hours ago? Many Twitter users have begun

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As the summer comes to a close, we are excited to welcome Nicole Ezeh to our small, but mighty team as our Social Media & Digital Marketing intern. This fall, Nicole is beginning her senior year at Butler University where she is not only tackling a Strategic Communication major and

As every year goes by, it seems like new skills and talents are required to get the job you want. It can be frustrating trying to figure out exactly what talents you should have. By getting ahead of the demand for certain skills, you will set yourself apart from the

This summer #TeamBurkhart is happy to welcome two new interns to our marketing family! One of those interns is Jacob Mize who will be working as our Marketing Intern for the summer. Jacob is a senior Marketing major at Franklin College and will be joining the graduating class of 2021

LinkedIn – the Facebook of the professional world.  Whether it’s for your business or yourself, a stellar profile on this platform is essential for growth. We’ve put together a list of 5 tips for maximizing your Linkedin usage – for both personal and business accounts. Personal Linkedin Tips  Keep it

Social media has taken the advertising world by storm. Gone are the days of relying on television for maximum exposure – numbers don’t lie! We’ve summarized the most important social media demographics for marketers in 2020, so continue reading to find out the most powerful medium to reach your target

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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.

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