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Tag: Media

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The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on the right channel at the right time. To create a successful digital marketing strategy, you must understand the lay of the land.  

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When you hear “advertising,” you probably think TV commercials, magazine ads and billboards. With so much emphasis on the media side of marketing and advertising, it’s a good thing we’ve got one of the best media planners and buyers around on our team. Meet Leslie. She’s an IU TComm grad

Outdoor advertising, or OOH advertising, is no small potatoes when it comes to bringing in returns for your advertising dollars. When you expand your advertising to reach customers outside their homes, statistics prove that the impact is significant: 75% of US adults notice outdoor advertising 40% of those who viewed outdoor

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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.

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