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Email Newsletters

E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it keeps your brand alive. If the timing is right, catches a subscriber in a moment of need.  Sales, subscriptions and political campaigns; newsletters

User-generated content has grown tremendously over the years, just as marketing itself has evolved. The content application known as Hootsuite defines this term as, “​​Original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial or

Interpersonal skills

What are Interpersonal Skills? Interpersonal skills are vital for our communication toolbox. Without interpersonal skills, how would we communicate with others? These tools are what we use to connect and interact with people or groups in any setting. These skills are often called soft skills which come naturally through our

Intern in front of green background reflecting on her internship.

I have had the pleasure to intern with large corporations in the past, but my time at an agency such as Burkhart Marketing has changed my perspective on teamwork, culture and the creative process. As I reflect on my internship experience, I am incredibly grateful for my growth and development

Orange background with phone screen showing stars to respond to an online review.

Customer service is what can make or break your company, especially with the prevalence of online reviews. When your company is working hard to provide the best services for your customers, being able to respond to positive and negative online reviews will make you more visible to your market.   

Analytics skills in black and white wording on an orange background.

Learning these three technical skills can help your marketing needs. Being a creative individual with a mastery of key soft skills in business is not enough to stay competitive in the 2021 marketing environment. With new marketing tools being phased into the market, there is a need for individuals who

Woman writing social media terms on whiteboard with a black and white filter.

Effective social media management can make your life easier. Connecting to your audience consistently leads to better engagement and brand awareness. However, navigating the vast number of resources can become overwhelming. Having a lineup of productivity tools can aid in your social media execution. Below we have provided different social

How To Write Email Newsletters That People Actually Want To Read

Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your business, products and services. An email newsletter should feel like an update, not a push for the reader to make a purchase.  Email

Corporate Social Responsibility

In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and

Marketing Intern- Lauren Bluthardt

The new fall semester is here for students, and that means new fall interns for Burkhart! Lauren Bluthardt is our new Marketing Intern. Lauren is a senior at Butler University double majoring in Marketing and Management Information Systems. Below are some questions that we asked Lauren to get to know

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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.

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