How TikTok is Rewriting the Marketing World
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused…
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused…
Marketing in the health and personal care industry is evolving in several ways. It is crucial for marketing to grow with the health and personal care industry…
Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips.…
It is hard to believe that my summer as the Integrated Marketing and Advertising Intern is coming to an end. My time here at Burkhart has…
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic…
Marketing has always played a vital role in the sports and entertainment industry. Sports and entertainment campaigns result in more people in the stands, deals for athletes,…
Content Marketing is crucial to allowing your financial service company to stand out among competitors. There are many different techniques, including podcasts, social media content, and videos.…
As we live in an ever-changing environment, it’s no surprise that individuals’ diets and food sources are among those changes. As the demand for sustainability increases, so…
Advancements in technology and the desire for sustainability have had a large impact on the latest trends in residential and commercial design construction; such trends are central…
The automotive industry has drastically changed over the last few years, causing a shift within the automotive sector. Due to the shift, automotive industry members have had…
Marketing trends have rapidly changed and evolved due to social media and digital media developments. Technology consumption from users provides marketers with a continuous streamline to reach…
Burkhart Marketing Partners is happy to welcome a new member to #TeamBurkhart. Gillian Singer has joined us as our Marketing Intern for the semester! Gillian is an…
Marketing for a franchise business can be difficult, especially when managing multiple locations across different regions. Here are some franchise marketing techniques to increase sales and have…
Burkhart Marketing Partners is excited to welcome Maeve Van Etten as our new Social Media/Digital Marketing Intern! Maeve is a senior at Butler University studying strategic communications…
What is Multi-Location Marketing? Simply put, multi-location marketing is a set of best practices that are employed to locally run geographically separate franchises that fall under the…
This summer has truly flown by, and I cannot believe that my time here at Burkhart has come to an end. As the Social Media + Digital…
The franchise marketing industry is still affected by the recent pandemic. During that time, we saw communities coming together to help support local businesses in need, both…
It’s hard to believe that my internship program here at Burkhart is coming to an end. Working as the Integrated Marketing and Advertising Intern has taught me…
Digital marketers are ready to attack this upcoming year due to rising cost pressures and supply chain issues. Effectively reaching your target audience can create growth for…
Burkhart Marketing Partners is excited to introduce our newest member to #TeamBurkhart our Marketing Intern, Krystina Okolita. Krystina is a senior at Butler University where she’s earning…
E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it…
User-generated content has grown tremendously over the years, just as marketing itself has evolved. The content application known as Hootsuite defines this term as, “Original, brand-specific content…
What are Interpersonal Skills? Interpersonal skills are vital for our communication toolbox. Without interpersonal skills, how would we communicate with others? These tools are what we use…
I have had the pleasure to intern with large corporations in the past, but my time at an agency such as Burkhart Marketing has changed my perspective…
Customer service is what can make or break your company, especially with the prevalence of online reviews. When your company is working hard to provide the best…
Learning these three technical skills can help your marketing needs. Being a creative individual with a mastery of key soft skills in business is not enough to…
Effective social media management can make your life easier. Connecting to your audience consistently leads to better engagement and brand awareness. However, navigating the vast number of…
Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your…
In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social…
The new fall semester is here for students, and that means new fall interns for Burkhart! Lauren Bluthardt is our new Marketing Intern. Lauren is a senior…
We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to…
Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site…
Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your…
The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended…
As the digital age becomes even more advanced, coding is becoming an essential skill. The real question is, should marketers learn the tool that is used behind…
My time at Burkhart is coming to an end. During my time here, I have gained a lot of experience and have learned a lot from this…
Content requires a lot of time, effort and planning to find what works best for your company and gets your audience engaged. There are many different types…
As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally…
Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization…
Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array…
A customer’s experience (CX) is more important than the actual product or service for 84% of people. This means, if your customer experience is lacking, you could…
As Spring is panning out and a bright Summer is panning in, we would love to introduce you to our new marketing intern, Julia Hayes. She is…
It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I…
My first memory of product customization was when I was about five years old at a gift shop on vacation. I was searching for my name on…
As the Spring semester comes to an end, so does my internship with Burkhart Marketing Partners. I am so grateful for Burkhart allowing me to be their…
When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image. …
A constant debate for business owners is whether to outsource marketing or keep it in-house. Taking your company’s marketing in-house is a big commitment, but outsourcing requires…
9 AM, I open my laptop. First things first, I always check my email and Microsoft Teams for any new messages. Next, I check Asana, our digital…
Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get…
Micro-moments is a term coined by Google defined as an “intent-rich moment when a person turns to a device to act on a need- to know, go,…
Content personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over…
Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when…
Unless you work in a political office or run a social justice campaign, chances are you do not need to stand on a box and tell the…
Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost…
Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets…
In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to…
Do you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your…
This winter, Burkhart Marketing is excited to welcome one of our of social interns, Brooke Hazel, to the team! Brooke is a Junior at Butler University studying…
Your reputation often precedes you, so you need to make it a good one. 93% of customers read online reviews before buying into a product or service…
This new year brings a new intern to our team! We are thrilled to have Christian Cruz, a senior at Ball State University, join the Burkhart family…
The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and…
Throughout history, women have been fighting for equality. Every time there is a gender wall knocked down, it’s highly celebrated. In 2019, it was groundbreaking when the…
No matter the day, there are many distractions that can easily pull each of us away from what’s important – whether it’s creating our next blog post,…
Fleets: Tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram. Have you checked out this cool, new Twitter feature? What is…
As we enter a new season, we have brought in new talent into our Burkhart family! McKenzie Theis is our Marketing intern for the fall, and we…
Digital signage is being utilized by many big-name, quick service restaurants (QSR) everywhere. It’s been a constantly growing topic since the ’70s. That’s most likely not going…
These last few weeks at Burkhart have been an amazing learning experience! I came into this summer internship ready to take on whatever Burkhart had to throw…
Whether it’s a simple document or a file that needs to go to print, keeping up with project deadlines is crucial to its success. You can’t expect…
This summer #TeamBurkhart is happy to welcome two new interns to our marketing family! One of those interns is Jacob Mize who will be working as our…
Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a…
Design means different things to many people who utilize it. A process to design is something that evolves with the artist over time. Personally, my process has…
It seems today, everyone and everything needs to be a brand. That’s great and all, but many people do not comprehend what all exactly goes into a…
When you take a survey it seems like the structure seems very self-explanatory or even easy to replicate. How hard can it be to ask a few…
LinkedIn – the Facebook of the professional world. Whether it’s for your business or yourself, a stellar profile on this platform is essential for growth. We’ve put…
Looking for a new way to reach your audience? You would be surprised how many different kinds of marketing are out there. From undercover marketing to email…
Whether you are a designer, illustrator, painter, chef, sculptor or any other form of artist, the life that you are leading could maybe use a little extra…
The workflow in the office is essential to a company’s vitality. However, there is no workflow if employees do not connect. Below we’ve provided five tips that…
As of now, TikTok is currently the #1 most downloaded app on the Apple App Store. Since beating out applications such as Instagram and Twitter, the app…
You know them, you admire them, but what does it really take to be one of them? Creative marketers are a wonder of the world. The content…
Starting your own business can be hard, but spreading the word about your business can be even harder! If you’re on a budget, finding effective marketing tactics…
Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns…
Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor…
In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will…
We are back again to introduce another one of our summer interns! Help us welcome Valerie Babchuk, a rising senior at Purdue University. She is a Strategic…
If you have anything to do with your brand’s marketing efforts, it’s likely that the term “social media influencer” has been brought up in a conversation. It’s…
When you think about strong branding, what comes to mind? A list of popular companies? Some high selling products, maybe? There are many sources of branding out…
In today’s marketplace, advertisements are a must for marketing your business (big or small). For some businesses, the cost of prime advertisements can be overwhelming and intimidating.…
You recently attended the big trade show in your city and you knocked it out of the park! Your months of preparation paid off. Your presence at…
Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and…
Local Store Marketing (LSM) is a highly valuable, constant factor in driving sales. In most cases, it helps create your customer point-of-differentiation. LSM is critical for capturing…
When it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or…
Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all…
You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM…
With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking…
If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday…
On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either…
An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make…
Do you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is…
Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most…
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.