Marketing in the health and personal care industry is evolving in several ways. It is crucial for marketing to grow with the health and personal care industry to create significant benefits such as outreach, awareness, finding new patients, and ensuring existing customers are taken care of and continue to come
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Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan
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The automotive industry has drastically changed over the last few years, causing a shift within the automotive sector. Due to the shift, automotive industry members have had to employ digital strategies and rethink their previous marketing tactics. Despite these changes, customer experience continues to be a top priority in automotive
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Franchises are mainly chosen by entrepreneurs who want to avoid the risk that comes with opening a new business. But what does it mean to become a successful entrepreneur? It means that running a “ready” business is not always easier than a new one. Entrepreneurs care a lot about their
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The franchise marketing industry is still affected by the recent pandemic. During that time, we saw communities coming together to help support local businesses in need, both online and in stores. Due to the changes all businesses faced, digital marketing had an unexpected amount of growth since companies began struggling
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What is Sports Marketing? Simply put, it is the use of sporting events to promote a brand or product. This type of marketing allows businesses to utilize the popularity of sports to place their product right in front of some of their biggest target audiences. Some examples include Super Bowl
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It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are a very smart and easy tool for your marketing needs. The use of Instagram stories can be extremely effective if done correctly. Whether
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Learning these three technical skills can help your marketing needs. Being a creative individual with a mastery of key soft skills in business is not enough to stay competitive in the 2021 marketing environment. With new marketing tools being phased into the market, there is a need for individuals who
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In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and
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We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to hold a small amount of data about a particular client or website. When you visit pages, you’ll likely receive a message asking if
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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