Why CRM is the Key to Uniting Marketing & Sales
The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and…
How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
Getting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the…
4 Ways to Reduce Hyperchoice and Increase Sales
Hyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the…
