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Tag Archives: Lead Generation

Image of two desktop screens with title of landing page optimization

Web Landing Page & Conversion Rate OptimizationBy burkhartNovember 1, 2018

6 Pro Tips to Optimize Your Landing Page

Do you use your website for lead generation? Do you use paid ads to drive traffic to your site? If so, then you need to optimize your…

Trade Show

Event & SponsorshipBy burkhartAugust 16, 2018

Trade Show Marketing: Smarter Post-Show Strategy

You recently attended the big trade show in your city and you knocked it out of the park! Your months of preparation paid off. Your presence at…

Lead Generation

Demand & Lead Generation, Lead Generation & ManagementBy burkhartAugust 14, 2018

How to Implement a Multi-Channel Lead Generation Strategy

Lead generation should be a huge part of your business plan (see why here). However, implementing a strategy is sometimes more complicated than you would expect, especially…

Customer Frequency and Loyalty

Demand & Lead GenerationBy burkhartJuly 26, 2018

Five Ways to Increase Customer Frequency and Loyalty

The importance of customer frequency is immeasurable and the benefits are two-fold. One, it creates a connection between a company and its most loyal customers. Two, it…

Digital Ad Matrix

Demand & Lead GenerationBy burkhartJuly 24, 2018

Digital Display Advertising for Lead Generation and Conversion

Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you…

two team members knuckle touching at a desk

Demand & Lead GenerationBy burkhartJune 7, 2018

Lead Generation: The Short Version

Lead generation is essential for continuous growth and development of a company. It helps strengthen a business and allows for a larger reach and consumer following. While…

Two people's hands analyzing sales data with customer profiles

Demand & Lead GenerationBy burkhartJune 5, 2018

Maximize Lead Generation Through CRM

Generating new leads is the core activity for marketing teams in B2B roles. But the worst thing that can happen is for all that blood, sweat and…

CRM & Marketing Automation, Demand & Lead Generation, Lead Generation & Management, Sales Operations & EnablementBy burkhartApril 3, 2018

Why CRM is the Key to Uniting Marketing & Sales

The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and…

Demand & Lead GenerationBy burkhartMarch 13, 2018

How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Getting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the…

Content & Communication, Customer Engagement & RetentionBy adminOctober 9, 2014

4 Ways to Reduce Hyperchoice and Increase Sales

Hyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the…

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