Marketing Through Language
Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the…
Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the…
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused…
As the summer comes to a close, so does my time as an intern for Burkhart Marketing Partners. I can’t believe how quickly this internship went! I…
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic…
It’s hard to believe my spring semester and internship with Burkhart Marketing Partners are coming to an end. My role as the Social Media + Digital Marketing…
The automotive industry has drastically changed over the last few years, causing a shift within the automotive sector. Due to the shift, automotive industry members have had…
Marketing trends have rapidly changed and evolved due to social media and digital media developments. Technology consumption from users provides marketers with a continuous streamline to reach…
With the continuous, high speed rate new technology is being released and developed, web designs are changing right along with them. There are 5.16 billion total internet…
Burkhart Marketing Partners is thrilled to welcome Chloe Dyar as our Integrated Marketing and Advertising Intern for Spring 2023! Chloe is a junior at IUPUI, pursuing a…
Burkhart Marketing Partners is excited to welcome Maeve Van Etten as our new Social Media/Digital Marketing Intern! Maeve is a senior at Butler University studying strategic communications…
Apple, Microsoft, Amazon, Nike – these are just a few of the most revolutionary, successful brands in the world. An infinite amount of variables can determine the…
Customer service is what can make or break your company, especially with the prevalence of online reviews. When your company is working hard to provide the best…
Effective social media management can make your life easier. Connecting to your audience consistently leads to better engagement and brand awareness. However, navigating the vast number of…
In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social…
We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to…
Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site…
Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your…
The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended…
Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization…
Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array…
A customer’s experience (CX) is more important than the actual product or service for 84% of people. This means, if your customer experience is lacking, you could…
As Spring is panning out and a bright Summer is panning in, we would love to introduce you to our new marketing intern, Julia Hayes. She is…
Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization.…
Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they…
When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image. …
When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would…
9 AM, I open my laptop. First things first, I always check my email and Microsoft Teams for any new messages. Next, I check Asana, our digital…
Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get…
Artificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used…
When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store…
Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and…
Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when…
Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost…
My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up…
Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets…
This winter, Burkhart Marketing is excited to welcome one of our of social interns, Brooke Hazel, to the team! Brooke is a Junior at Butler University studying…
The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and…
This spring, Burkhart Marketing would like to welcome our newest intern from Butler University, Eva Ranqusit. Eva is in her junior year in school and majoring in…
No matter the day, there are many distractions that can easily pull each of us away from what’s important – whether it’s creating our next blog post,…
With a new year comes new resolutions. If you’re anything like the marketers at #TeamBurkhart, you’ve got a whole list already started. But if you don’t, don’t…
After a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we…
Fleets: Tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram. Have you checked out this cool, new Twitter feature? What is…
When looking at the marketing mix, blogging is one great tactic for all industries to turn strangers of your business into customers. It helps stray away from…
Healthcare IT is 10 years behind other industries in terms of deployment of advanced technologies? This is a statistic that should alarm the healthcare industry because the…
Americans on average spend over six hours every day exploring the internet. Technology is an integral part of our day to day; however, very few of us are…
There are almost 3.5 billion searches online each day. That’s 3.5 billion opportunities to have your website clicked on by your next potential client/customer. Search Engine Optimization…
The sports world is uniquely backed and currently grieved by loyal fans worldwide. Although teams are currently on the defense against COVID-19’s unknown playbook, they can take…
Especially when dealing with retail design, companies these days are striving to provide their customers with outstanding customer experiences. When a brand has a good customer experience,…
For a majority of travelers, their mobile device is their number one travel accessory. With the hospitality industry being so travel-focused, many within the industry are taking…
The relationship between a client and a designer is a special one. A designer is the modern-day mind reader who tries to make all of the elements…
In this day and age, marketing is more advanced than it ever has been before. Even though the marketing field has made many advances over the years,…
A well-designed portfolio is every designer’s key to finding a job. It’s the one thing that helps them express themselves to potential employers. How do you know…
Financial advisors are pros when it comes to helping people with their finances. However, they sometimes might lack knowledge on how to market themselves through social media.…
Digital signage is being utilized by many big-name, quick service restaurants (QSR) everywhere. It’s been a constantly growing topic since the ’70s. That’s most likely not going…
It’s 2020 and the world has gone digital! These last three months have proved this as we use technology more than ever before to communicate with others. Technology…
Access In order to begin your website, there are a few things you will have to give us access to, like a domain name and login credentials…
Brand consistency is integral to every avenue that a business can be a part of from print to digital. In today’s world, social media is the prominent…
Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a…
This semester has been quite a unique one for me. I began the last half of my senior year working in Indianapolis at Burkhart Marketing and then…
Competition in the restaurant industry has been fierce as of late. For consumers, the industry has never boasted more variety or quality (thanks in large part to…
Generating new leads is the core activity for marketing teams in B2B roles. But the worst thing that can happen is for all that blood, sweat and…
The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video…
While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in…
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.