KPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that we have decided are most important are open rate, click-through rate, bounce rate and unsubscribe rate. Email Open Rate Email open rate
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store experience once they’re through the door is just as vital. The Covid-19 pandemic has completely changed the in-store customer experience. It’s just as
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Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and relatable to your audience. This is key to capture their likes, shares and retweets. Shareable content goes beyond the physical words you write.
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Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when recognizing people’s many identities and acknowledging the elements of who an individual is. The Basics The majority of marketing focuses on the
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No matter the day, there are many distractions that can easily pull each of us away from what’s important – whether it’s creating our next blog post, promoting something new we just posted on our company page or getting ready to launch new material. In the moments that distract us,
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After a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we are today. During a year filled with ups and downs, it’s especially important to keep gratitude top of mind. The act of appreciating
Luke Burkhart
Thought leadership in one’s field of expertise is a rite of passage that opens doors for individuals and entities to establish authority and grow in their respective areas of specialization. There are many tactics organizations can tackle in pursuit of enhanced brand awareness, boosted market share and increased brand value.
Luke Burkhart
Portfolios are so important in the design world! It’s one of the best ways for designers to quickly show their creative work to potential employers. Making sure your portfolio is always ready to be presented is pretty much a given. But how do you know when it’s time to revamp the
Luke Burkhart
Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a person. There is a reason that these principles work so well. Below are some laws that can explain why. Hick’s Law of Design This
Luke Burkhart
LinkedIn – the Facebook of the professional world. Whether it’s for your business or yourself, a stellar profile on this platform is essential for growth. We’ve put together a list of 5 tips for maximizing your Linkedin usage – for both personal and business accounts. Personal Linkedin Tips Keep it
Luke Burkhart
Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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