Artificial Intelligence in Marketing
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic…
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic…
Content Marketing is crucial to allowing your financial service company to stand out among competitors. There are many different techniques, including podcasts, social media content, and videos.…
Marketing trends have rapidly changed and evolved due to social media and digital media developments. Technology consumption from users provides marketers with a continuous streamline to reach…
It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are…
Franchising, or franchise development, is a great way to expand a brand’s reach. Although it’s a great way to see success at a local and larger level,…
E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it…
User-generated content has grown tremendously over the years, just as marketing itself has evolved. The content application known as Hootsuite defines this term as, “Original, brand-specific content…
In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social…
We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to…
Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site…
Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your…
The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended…
Content requires a lot of time, effort and planning to find what works best for your company and gets your audience engaged. There are many different types…
As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally…
Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization…
Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array…
Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization.…
It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I…
Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they…
When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would…
KPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that…
When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store…
Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and…
Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when…
No matter the day, there are many distractions that can easily pull each of us away from what’s important – whether it’s creating our next blog post,…
After a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we…
Thought leadership in one’s field of expertise is a rite of passage that opens doors for individuals and entities to establish authority and grow in their respective…
Portfolios are so important in the design world! It’s one of the best ways for designers to quickly show their creative work to potential employers. Making sure…
Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a…
LinkedIn – the Facebook of the professional world. Whether it’s for your business or yourself, a stellar profile on this platform is essential for growth. We’ve put…
Social media has taken the advertising world by storm. Gone are the days of relying on television for maximum exposure – numbers don’t lie! We’ve summarized the…
The workflow in the office is essential to a company’s vitality. However, there is no workflow if employees do not connect. Below we’ve provided five tips that…
The holidays are a time for family, love and SWEETS. We’ve pulled together some of our favorite Christmas cookie recipes that will be sure to turn your…
Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns…
Have you ever spent more time looking for content than actually using it to generate leads and drive business? If your team is overwhelmed by the amount…
Content marketing has been around forever but it has recently become a popular way to grow businesses. However, it can be hard to navigate. Keep reading to…
Lead generation should be a huge part of your business plan (see why here). However, implementing a strategy is sometimes more complicated than you would expect, especially…
The importance of customer frequency is immeasurable and the benefits are two-fold. One, it creates a connection between a company and its most loyal customers. Two, it…
Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you…
The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on…
Producing and publishing content on a regular basis is an effective way of driving traffic to your website, but it can quickly become a tedious task. Half…
So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to…
There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer…
Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard…
If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have…
Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for…
Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by…
If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may…
There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of…
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.