How TikTok is Rewriting the Marketing World
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused…
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused…
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic…
Burkhart Marketing Partners is excited to welcome Maeve Van Etten as our new Social Media/Digital Marketing Intern! Maeve is a senior at Butler University studying strategic communications…
It’s hard to believe that my internship program here at Burkhart is coming to an end. Working as the Integrated Marketing and Advertising Intern has taught me…
What is Sports Marketing? Simply put, it is the use of sporting events to promote a brand or product. This type of marketing allows businesses to utilize…
Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation…
Local and national SEO optimizations are key to helping your brand stand out against its competitors. To begin, let’s differentiate these two types of SEO. Local franchises…
Apple, Microsoft, Amazon, Nike – these are just a few of the most revolutionary, successful brands in the world. An infinite amount of variables can determine the…
E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it…
I have had the pleasure to intern with large corporations in the past, but my time at an agency such as Burkhart Marketing has changed my perspective…
Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your…
In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social…
We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to…
Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site…
The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended…
As the digital age becomes even more advanced, coding is becoming an essential skill. The real question is, should marketers learn the tool that is used behind…
As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally…
Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization…
Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array…
Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization.…
It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I…
Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they…
When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would…
A constant debate for business owners is whether to outsource marketing or keep it in-house. Taking your company’s marketing in-house is a big commitment, but outsourcing requires…
KPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that…
Artificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used…
It’s completely natural to be nervous before an interview. No matter how perfect your resume and cover letter are, or how many attractive skills and experiences you…
When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store…
Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when…
My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up…
In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to…
Do you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your…
This winter, Burkhart Marketing is excited to welcome one of our of social interns, Brooke Hazel, to the team! Brooke is a Junior at Butler University studying…
This new year brings a new intern to our team! We are thrilled to have Christian Cruz, a senior at Ball State University, join the Burkhart family…
This spring, Burkhart Marketing would like to welcome our newest intern from Butler University, Eva Ranqusit. Eva is in her junior year in school and majoring in…
Influxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands…
It’s 2020 and the world has gone digital! These last three months have proved this as we use technology more than ever before to communicate with others. Technology…
As every year goes by, it seems like new skills and talents are required to get the job you want. It can be frustrating trying to figure…
Personalization. A word that seems so simple and self-explanatory, yet can be vital when using social media platforms. When interacting with customers, it has become more common…
When you take a survey it seems like the structure seems very self-explanatory or even easy to replicate. How hard can it be to ask a few…
Design thinking goes beyond creating pamphlets, posters or advertisements you see on your phone. It can give you a better outcome in your business practices and products that you…
Looking for a new way to reach your audience? You would be surprised how many different kinds of marketing are out there. From undercover marketing to email…
As of now, TikTok is currently the #1 most downloaded app on the Apple App Store. Since beating out applications such as Instagram and Twitter, the app…
Are you struggling to find strategies to grow your business? Can’t seem to find an effective, long term way to gain traction? Look no further. Growth strategies…
Simply attracting visitors to your website will not help your business advance. When people come to your page, you want them to take action instead of just…
From showcasing your creativity in building your brand awareness, exhibiting at a trade show could be the next big move for your company. Trade Shows are a…
Back in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult…
One question we get repeatedly is: “How often should I update creative?” And as always, the answer is: “It depends.” To help you, we’ve put together a…
Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and…
Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has…
Creative development is a recurring thorn in the side of brands. Good creative can anchor a brand for decades. The VW Lemon ad, Apple’s Think Different campaign,…
When the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket…
Owning a business is not for the faint of heart. Between managing finances and doing the daily blocking and tackling, it is not the ideal career path…
If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday…
On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either…
An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make…
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.