Project the confidence of a market leader. Whether you need stronger differentiation, clearer messaging or a sleek new look, we’ll transform your brand into a powerful persuader.
Our experienced strategic planners will study industry specifics to discover your target audience and the services, products and benefits that appeal to them. We’ll analyze your current position in the marketplace to develop realistically ambitious goals and objectives. Next, a strategic plan will be arranged, outlining a roadmap for the brand in its next stages. Our copywriters will craft a compelling brand brief to encapsulate your brand’s voice, tone and personality. This brief will provide direction throughout the asset development and go-to-market phases, where we will review your sales and distribution methodology to ensure efficiencies. Finally, we lead your brand into the market, providing local activation toolkits and monitoring for brand compliance.
We uncover hidden opportunities by studying your industry, audience, marketplace and internal perceptions. We’ll perform a brand audit to help identify the gaps between where you are and where you want to be. Using a mix of qualitative and quantitative research techniques, we’ll reveal data and facts that can help equip you with the intel you need to outmaneuver your competition. Key deliverables include a Business Model Review, Internal Interviews, Field Survey, Awareness Study, and Industry Trends.
Our goal is to understand your measurable results to date and issues that impact the growth of your business in order to develop a solid foundation on which to build your brand strategy. Beyond demographics, we analyze the consumers’ touchpoints and psychographics to expose passion points that drive behavior. This unique segmenting has implications for media targeting and content communication strategy. Once we have gained a deeper understanding of your brand’s needs and opportunities, customers and marketplace, we can identify what creates value for your brand. Key deliverables include a Brand Snapshot, SWOT Analysis, Buyer Personas, Key Findings Gap Analysis and Summary Report.
How do you cultivate exceptional growth from where you are now? With the support of a well-defined brand strategy. But take note, a killer brand strategy is not for the timid. A well-articulated brand strategy takes effort to implement, but ultimately drives the most effective and efficient marketing plans and business-centric activities, while setting aside low-ROI distractions. We craft powerful strategies and practical plans that use techniques proven to work in the real world. Key deliverables include a Brand Workshop and Vision & Mission Statement.
Learning who the brand is, what it stands for and what it means to the audience goes hand in hand with understanding the audience’s wants, needs and desires. Our brand positioning and identity development process seeks to find an authentic connection with your audience and develops a relevant brand voice that brings clarity to the relationship. Key deliverables include a Brand Pyramid, Core Value Proposition, Proof Points, Refined Brand Positioning, Brand Brief and Advertising Concepts.
The ability to truly differentiate your brand—and to convert business—depends in large part on having superior marketing assets. Together, we’ll develop original creative marketing assets to distribute consistent messaging across a wide range of mediums—print, broadcast, digital and more. We ensure brand compliance with a selection of pre-sized and customizable templates to fit multiple layout requirements and control access to brand-approved images and graphics. Key deliverables include Design Templates, Photography and Graphics.
Building a Go-to-Market plan will enable you to get to market faster, accelerate returns and increase profits. We bring together all aspects of your brand—from its strategic foundation to its market expression—to create a holistic, actionable plan for the launch and implementation of your brand into the marketplace. Key deliverables include Budgeting, Forecasting, Scheduling Timelines and Operational Alignment.
We’ll help you take a hard look at a number of important factors for lead generation success. This includes an examination of whether you have the proper tools and game plan to close the costly and valuable leads being generated by your marketing efforts. We then develop recommendations and strategies to help optimize your methods for getting in front of new prospects—and staying in front of current customers—to increase business opportunities. Key deliverables include Database Development, Pipeline Planning, Sales Development Metrics and Salesforce Integration.
Working with your in-house team or other external partners, we’ll provide the necessary leadership to ensure effective brand implementation. In turn, your plan gets executed (not stashed on a shelf) and you have the strategic marketing support you need to safeguard the tools and tactics designed to strengthen your brand. From marketing communications initiatives to customer experience training and process development, we help you bring your brand roadmap to life and keep it on the straight and narrow. Key deliverables include front line training, webinar sessions, marketing dashboard and reporting.
Building and maintaining a brand means constantly working to strengthen and re-affirm your brand association with consumers.
Whether you need to establish emotional connectivity with customers, persuade buyers of your brand value or develop customer loyalty, we’ll navigate both the tangible and intangible factors of differentiating your brand and building awareness. We’ll cultivate relationships with customers via social platforms and protect your online reputation. We’ll also coordinate the creation of design and content, always keeping the customer engaged. Next, we’ll consult on ways to improve customer relationship management to increase loyalty. This will affect digital, multimedia and point-of-purchase touchpoints. All the while we will measure and report insights and consult with your field-marketing representatives on cooperative local store marketing efforts.
The fastest way to a customer’s heart is through their eyes. Or ears. Or experiences. Achieving top-of-mind awareness starts with understanding the customer journey—who they are, how they find you, how you can reach them and what will get them to take action. We do our research, then blend paid, owned and earned media to ensure your brand’s narrative is enriched at every touchpoint. The more we extend your reach and frequency, the stronger your influence. Key deliverables include Integrated Online/Offline Media Planning & Buying, Sponsorship/Event Planning & Administration and Trade Show Services.
We’ll help you navigate the ever-evolving social landscape to advance and protect your interests. We’ll also review, claim and correct your online business listings and locations to ensure accuracy. We use people, not computers, to listen and get to know your customers. We learn where they hang out, what they’re talking about and what they’re saying about you. We then use that intelligence to generate creative, strategic content to spur conversation, mediate customer issues and spotlight brand advocates. Key deliverables include Social Media Management, Reviews and Listings Maintenance, Community Affairs and Blogger Relations.
We believe that big ideas are the key differentiator between successful or lackluster brands. And the most effective creative comes from the integration of written and visual content that continuously engages audiences to drive conversations and consideration. Our copywriters quickly decipher the complex languages of technical speak and simplify it into clear, engaging storylines, headlines and taglines that sell. Through collaboration and strategic design choices, we raise awareness, build goodwill, position you as knowledgeable in your field and help boost your rankings. Key deliverables include Creative Ad Copy & Design, Whitepapers, Blog Posts and Local Search Marketing.
The initial sale is your first opportunity to create an enduring, profitable relationship with your customer. While databases have made one-way direct marketing effective, interactivity, whether by phone, email, chat or text has made real-time, two-way communication possible. We use target marketing for not only specialized products, but also for specialized media, audiences and messaging in order to convert buyers into loyalists and loyalists into evangelists. Key deliverables include Database Integration, Direct Response, Email Marketing, Digital Messaging Campaigns and Loyalty Rewards Programs.
The marketing value of the digital landscape is enormous. As consumers grow increasingly impatient, they want more information in less time with even less effort. As audiences race between screens, your company must adapt to their needs while considering how your brand behaves in every environment. With live-action, motion graphics and post-production capabilities, we’ll help you stay ahead of the game by developing original digital experiences that can be available anywhere, anytime, regardless of channel. Key deliverables include Broadcast Commercials, Photo Libraries, Websites, Mobile Apps and Geo-Targeted Campaigns.
P.O.P. is exactly where the convergence of product, customers and money takes place. Since most purchases are impulse driven, retail’s potential to create impressions and build brand equity is tremendous. Proper timing, placement and messaging of POP material are key. We offer a centralized POP program to maintain brand alignment across all units. We direct updates in real-time, ensuring that outdated elements are removed and new content takes its place at the correct time to align with other campaign components. Key deliverables include Video Screens, Menu Boards, Kiosks, Promotional POP and Merchandise Displays.
The fastest growing companies measure ROI to learn not only what works, but what works best. Although metrics like brand awareness, impressions, search rankings and open-rate are important, we understand companies place greater value on revenue, profits, forecasts and quarterly earnings reports. That’s why we focus on improving ROI, not just proving it. We establish targets up-front, design measurable programs and focus on decisions that will improve effectiveness. Our measurements capture lift, diagnose weaknesses and generate insights on performance. Key deliverables include Polling Surveys, Guest Intercepts, Focus Groups, KPI Analytics, Post-Buy Analysis and Reporting.
Local Store Marketing requires a consistent, on-going effort and commitment. Active community involvement pays off with increased awareness, customer frequency and loyalty. Field marketing managers have a lot on their plate, so we’re here to make collaboration easy by working with local media and community representatives, and to help implement national marketing plans. We also aid individual unit performance and offer best practices to be shared with your group. Key deliverables include Co-op Meeting Governance, Ad Fund Management, Vendor Relations, Asset & Workflow Management.