Design thinking goes beyond creating pamphlets, posters or advertisements you see on your phone. It can give you a better outcome in your business practices and products that you make. It can lead to a durable business plan that will last into the future. There are multiple ways in which design thinking can help the ROI (Return On Investment). It can identify the greatest effective elements, explores those elements in the design process and innovate new outcomes to connect with your audience. In order to get there, one must go beneath the surface into deeper reasons why a design works – staying surface level will only yield poor results.
According to Forbes design thinking can output a mind-bending ROI. For many who yield design as a tool, they get a return of 85% or more. They detail further that a company needs to understand what stakeholders care about most and go after that within the design.
“Examined at an organizational level, a mature design thinking practice can achieve an ROI between 71% and 107%, based on a consistent series of inputs and outputs,” Forbes states.
The key to getting others on board with the idea of a design is to speak to them in their language and show the benefits. Like telling them how much revenue it can make versus the cost of labor to a finance team.
Design alters how people look at your business, and that’s why measuring how people interact with it is so important. Experiences are what bring people back, so if you show that you are considerate of your approach to your audience, then they are more likely to want to interact with your product again. Thus creating more revenue and better ROI’s.
“The impact that design thinking can help us with is not just coming up with better products and services for tomorrow but in the long term, building a set of durable organizational capabilities that mean we can continue to survive and prosper in the future”– Jeanne Liedtka, Darden School of Business
If you are having problems with figuring out how to make a good impact for your business, head on over to Burkhart Marketing and we will gladly help you out!