Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting!
Without a doubt, Pinterest has changed the way the world searches for and consumes content. Don’t believe us? In January 2012, comScore reported that the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.
Not only did it spread like wildfire, but it also changed the wedding, crafting and food industries, just to name a few. Even businesses like uniform providers that don’t have an immediate need for Pinterest are joining the buzz.
Why do businesses like Pinterest so much?
Pinterest is Powerful
It serves as a “virtual storefront” where businesses can include prices for clothing, ingredients for recipes and even ratings for movies. Pinterest holds the key to what every business is striving for — an easy way to share content, and a convenient place for readers to view it.
Since Pinterest is relatively new to the social media network, they are changing as quickly as businesses are joining! Last month Pinterest announced the arrival of “promoted pins.” Although they are still in the testing stage, they will likely work just like regular pins, but will have a “promoted” label along with a link to learn more.
Pinterest Is Taking Online Shopping to New Levels
Pinterest has the ability to motivate someone to redo their living room, bedroom… or maybe even their entire house! It not only attracts clothing shoppers, but also makes the sale. According to Wayfair, shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks. Pinterest can also serve as a mobile wedding planner.
Ryan Leak did just that. He planned his entire wedding by referring to his girlfriend’s “My Dream Wedding” board without her even knowing about it. She had over 220 pins covering what she thought her perfect day would be like, from the cake and table centerpieces to decorations and unique locations. When Ryan overheard his girlfriend Amanda tell a friend that it had always been her dream to get engaged and married in the same day he did a little Pinterest investigating.
“She planned the entire wedding without even knowing that she planned the entire wedding,” he said.
Here’s the entire half-hour personal documentary of The Surprise Wedding. It comes complete with tales of love at first sight and Ryan Leak’s “recon work” on Pinterest.
Like we’ve said, Pinterest is powerful — Inspiring. Motivating. Appealing. Interesting. Stimulating. Thought-provoking.
It’s time to harness Pinterest’s power and leverage it to improve your business.