If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market research firm revealed that the average social media user has two (active) accounts.
Each social media network positions itself to help you with a different aspect in your life. For instance, Facebook is where you go to share personal updates, Twitter to get the latest news, Pinterest to find DIY projects and recipes… Make accounts on all the platforms out there and before you know it you’ve spent five hours browsing the web. Which may not be good for your health, but businesses love it!
Each platform has unique characteristics that make it appealing to its users.
Ideal Message for Each Social Media Channel:
| I like Oranges | |
| I’m eating an Orange | |
| FOURSQUARE | Here’s where I’m eating my Orange |
| YOUTUBE | Watch how to peel an Orange |
| Here is a photo of my Orange | |
| VINE | Watch my stop motion video of peeling my Orange |
| SPOTIFY | I’m listening to Orange Crush by R.E.M. |
| Here’s my recipe for Orange Juice | |
| G+ | I work at Google’s Orange County office |
| I have experience Selling Oranges | |
| HAPPIER | I’m so happy I’m eating an Orange |
| SNAPCHAT | Look at my Orange for 10 seconds |
| Here is a link to a story about my Orange | |
| TUMBLR | I follow a great blog about Oranges |
And the list goes on and on and on.
Reddit, Stumble Upon, Groupon, Digg, Yelp, Epinions, Myspace, Cafemom, Devinantart, Livejournal, Tagged, Orkut, Ning, Meetup, Mylife, Badoo, Blogster, Qzone, Habbo, Netlog, Flikr, Xanga, Fotolog…
Seriously. On and on and on.
With so many communication channels, each with unique attributes, we recommend an integrated approach to developing and implementing a social media plan. If you’re interested in a strategic social media plan, you came to the right place! Orange you glad you saw this blog? Give us a call to discuss your social strategy!
