Anyone can produce content. It’s writing easy-to-read and shareable content that makes things a bit more difficult. When writing content, your objective should be to bring something valuable to your audience. If they relate with your content, they are more likely to share it.
It’s not all about the physical words on the page. It’s also about how your content is formatted. How often do you scroll through a blog without actually reading all of it? All the time!
Your reader’s attention span is probably comparable to a third grader in this fast-paced environment we live in. With all that said, you’re best off formatting your content to allow for easy scrolling, but still allowing your audience to catch the main ideas.
Here are a few ideas to capture your reader’s attention.
Write an Informative Title
Your title should intrigue your readers or give a valuable proposition. Titles that frequently work well are list titles (“5 Reasons You Should Create a Blog”) or “How to’s” (like this post). These types of titles help convey exactly what your post is about, so readers are likely to click through and, more importantly – stay and read your post once they’ve arrived. Keep in mind that readers want succinct content, so a post of “10 tips to better your writing” is likely to perform better than say, “100 tips to better your writing.”
Use Heading/Subtitles and Use Them Well
Different sized headings, or subtitles, allow your reader to scroll through your blog quickly without skipping over important information. Even if they look at your post for less than 3 minutes, they should still be able to catch your main idea. Catchy, informative subtitles will get your audience to at least read the main points of your post.
Keep Length in Mind
Most people don’t have a half hour to read a blog post, let alone 5 minutes. If you have a lot of information to provide in a post, consider splitting it into separate posts. It’s okay to have a Part I and a Part II. Heck, you might as well throw in a Part III. Not only will this decrease the time needed to read your blog post, but it will also keep your readers coming back for more. Most posts should be between 300 and 500 words. Anything longer should be as informative as possible and directed at visitors further into the sales funnel who are likely more interested in further developed content.
Utilize Quotes, Bullet Points and Bolding
– “Italicize or set your quotes apart from other text so that they grab your readers attention.”
– Using bullet points or numbers are attractive because
1. lines are shorter
2. content is easier to read
– To help your main ideas stand out, you may consider bolding your key elements.
CAUTION: You may think all of your words are important but use bolding wisely. It’s hard to decipher your key elements if you bold everything!
Make Content Easy to Share
The whole point of your blog is to create sharable content. Don’t waste your readers’ time by making them search for your social media buttons. Whether they are displayed at the top, bottom or to the side, make them visible.
Take a look at your current content strategy to make sure you’re making the biggest impact possible. Is it easy to read? Is it easy to share? Give us a call to discuss ways you can improve your blog and advance your business.