Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location?
No, it’s not just a creepy coincidence, it’s geo-fencing!
What is it?
Geo-fencing is a local marketing strategy that allows businesses to target where their strategic messages reach. This location-based marketing tactic opens a door to any company trying to reach a specific local market. Businesses simply select the geographic area that they would like their message to reach and set up triggers that launch their message to that area.
For example, if a dog food company is trying to reach locals, they can hyper-target an area as small as a dog park within their target neighborhood. After sampling a location, companies can look back at the data collected and refine their geo-fenced areas if needed.
How does it work?
While this tactic may seem a little creepy (cue Rockwell’s Somebody’s Watching Me), it sure can be effective when errors are avoided. If you want to give it a try, let us do the hard part for you. We take the time to effectively figure out which area to target, helping ensure that you aren’t wasting your advertising budget on the wrong location. Trust us, it will be worth it.
Once we’ve researched who and more importantly where your business is going to target, we test it out! Whether it be email campaigns, boosted social media posts, or app notifications, testing different geo-fenced ad types can help us figure out which is the most effective for your business.
After testing the local ad, we analyze the data provided by the geo-fencing platform utilized. We look into which areas and tactics have worked for you, and which of them didn’t go according to plan. Focusing on the ROI, website clicks and purchasing patterns that resulted from the ad can help us maximize your ad budget.
Give it a try!
When used the right way, geo-fencing can be a great way to effectively and efficiently target the audience you want based on their location. So what are you waiting for? Let’s work together. Start pushing your ad boundaries by drawing geo-boundaries with Burkhart Marketing Associates. Team up with us and we can help you open up a whole new world of marketing.
