When multiple brands come together for a single marketing strategy, the benefits can be endless. These partnerships, or co-branding opportunities, allow both sides to benefit from achieving brand objectives that strengthen their image to a shared demographic.
Great co-branding combines the strongest elements of two brands into a complimentary partnership. Fortunately, some brands go together like peas and carrots, particularly when their core demographics are similar.
Nowadays, to build your brand, sometimes you have to share your brand.
How Co-branding Benefits Both Brands
The more a consumer sees your brand, the more often they have the chance to form an association with it. When co-branding products, there is a higher chance of creating a deeper and lasting impression on the public.
Innovative co-branding partnerships appear to the public to be more modern and interesting. These partnerships are especially popular in the household product category. Think: Crest plus Scope, Dawn plus Cascade, Kitty Litter plus Arm & Hammer, etc.
These co-branding opportunities however, are not limited to just the household category. Great co-branding relationships are being developed in every category! Why?
If the co-branding partnership makes sense, it’s a great way to maximize value and save money. It also reinforces the product/service quality.
Not every co-branding partnership makes sense, though. You can’t just pair up with any ol’ brand. The brands have to compliment each other and share a target audience. Simply said, under the right circumstances, co-branding can be very beneficial.
Give us a call to learn more about co-branding and opportunities that might make sense for your brand.