Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy.
The answer is yes, email marketing is still a great way to market, and savvy marketers are keeping it in their toolbox as a way to build business. In fact, email can be more powerful than ever.
Why? Because email is a very direct and personal way to reach out to current and potential customers. When you integrate email with social media as part of a complete digital marketing strategy, you get more effective marketing because you get additional people spending extra time with your brand.
Not only is email a personal way of reaching out to customers and a powerful marketing tool when combined with social media, it is also a very cost-effective marketing tactic. According to Direct Marketing Association, it has an ROI of around 4,300%, not to mention that it saves a tree or two.
What’s better still about using email to complement your social media strategy, is that more and more customers are accessible through mobile. Mobile email usage is soon set to eclipse both that of webmail and desktop—so email and social media are right at their fingertips any time of the day. That creates more opportunities for you to reach out to current and potential customers with relevant brand content.
Six Great Ways Email Marketing Can Complement Your Social Media Strategy
1. Include social icons in emails.
And make them noticeable! Make sure they are large and at the top of your email to make sure to maximize engagement from your customers. Look for email applications that have a responsive design and will enable you to move the placement of social icon buttons.
2. Invite your subscribers to share and connect.
Placing icons in your email may get you a like or two, but creating a call to action will increase their clicks. Make sure to invite people to connect with you and to share the email with friends.
3. Dedicate one email campaign to a particular social media network.
For example, send an email to your subscriber list asking them to connect with you on Twitter and let them know that you are sharing great content there, too! By making this the main message and only CTA of the email, you increase the odds of people clicking through to follow.
4. Ask for email subscribers on your social media.
It works the other way around, too! Let people know that you have great content to share and would like to include them. Include a link for newsletter sign ups and your subscriber base will grow immediately!
5. Build an email opt-in for Facebook.
In addition to posting about email signups, you can embed an email opt-in section on your Facebook page ask your fans to sign up there. It is a quick and easy way for them to follow along with you without having to leave the social platform they’re already on.
6. Promote your email newsletter on your blog.
Already providing and sharing useful content on your blog? Make sure to ask readers to sign up for your newsletter! It is a great way for your readers to engage with you outside of your blog.
Whether you are emailing to request a customer review, sending a promotional email blast or committing to a weekly email newsletter to your customers, email is still a great way to supplement your franchise co-op social media initiatives. When you partner these two digital platforms, you have a powerful toolbox at your disposal, ready to build your business.