You know how to acquire customers, but do you know how to keep them? Due to the attention span of consumers being very short, you need to know how to keep their interest peaked. Learn how to hold their interest by implementing these five strategies below.
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Don’t leave your customer hanging. Developing materials that explain how to use your product provides an added value. Your audience will feel assured that they purchased from a brand that cares about its customers.
Just like in business, a little thanks, goes a long way. Create a loyalty or VIP program that rewards your customers for their continued business. Get people to sign up at events or through email. Send them special offers such as promotion codes or insider discounts.
Stand up for something
If your company has done proper research, you should know your customer base values. Create content that resonates with their beliefs (social movements). Hold community events that relate to causes that they support. You could also offer to donate a portion of your profits to a relevant cause.
Ask for Help
The best way to keep a customer is to ask what’s working and what isn’t. Don’t be afraid to reach out to your current clientele and ask for feedback. These are the people who are using your product. Let them tell you how your product could be improved and implement changes accordingly.
Provide educational tools along with your product. These tools also create added value to your brand. You can do this by creating educational blog posts, forums or Facebook groups where they can ask questions.
Follow these simple steps above, and you’ll be on your way to a brand loyal customer base in no time. Too many tasks at hand? Burkhart can lighten the load. Contact us today about our CRM + Loyalty Services.