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On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either don’t participate, or choose to do so online from the comfort of their homes. According to a Practical Ecommerce sales report, last year’s

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An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make the most of yours. 1. Develop a whole advertising co-op strategy Don’t run co-ops as a separate campaign to your other sales and

Do you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is talking about the changing healthcare marketing landscape. Hospitals used to dominate, but now health service providers such as physical therapy offices, stand-alone radiologists

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