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Category: Strategic Planning

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To understand the benefits that SWOT analysis can give to examining a particular scenario, a proper comprehension of the components is important. In this article, we will give proper explanations to the structure of this examination process and conventional ways to which it can help the business process move forward. 

Are you struggling to find strategies to grow your business? Can’t seem to find an effective, long term way to gain traction? Look no further. Growth strategies can make or break a business, and finding yours is vital when trying to survive in today’s age. We’ve found the top five

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Starting your own business can be hard, but spreading the word about your business can be even harder! If you’re on a budget, finding effective marketing tactics may seem impossible. That’s why we have compiled the top five resources for DIY local, small business marketing. With these resources, locally marketing

As Indianapolis locals, we have learned the importance of connecting with the community around us. Getting involved helps you feel rooted in the community and connected to those around you. Plus, it can benefit more than just yourself. If you’re new to a community, connecting can help you feel more

There are eight main components of brand management and building value. Here’s what you need to do in order to keep your branding consistent and strong as your business grows. 1. Content & creative You must develop content and creative assets without boundaries. Two things, really. You must: Build an

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Holiday marketing is critical to any communication strategy calendar, especially for B2C businesses. Behind the pumpkins and Christmas trees are many marketing specialists trying to optimize and effectively measure holiday advertising. From back to school to Valentine’s Day to Black Friday, holiday’s open opportunities to expand reach. We have compiled

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The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on the right channel at the right time. To create a successful digital marketing strategy, you must understand the lay of the land.  

So you’ve built a successful small business with a franchise. You’re hitting your stride, and you’re ready to expand. Where do you go next? We think the answer franchises in multiple locations. Here are our top four reasons why multiple franchise ownership should be on your shortlist. 1) Spread your

Local marketing doesn’t get the love it deserves. National campaigns will win awards, but it’s sponsoring the local little league that’s going to win customer loyalty. And despite the considerable advances made by online retailers, local spending remains a huge part of the economy and an opportunity for brands to

If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday used to be the day for kick starting holiday sales. Now, Black Friday often bleeds into Thanksgiving Day. And these days, the deals

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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.

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