Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all heard the old saying that a happy customer will tell one person, while an angry customer will tell 10. Seeing angry comments on
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When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads served by Google is the obvious way to go. However, what those businesses don’t know is that there are benefits to taking a
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Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by the International Data Corporation found that almost 80% of marketing material goes unused, but that same content is required to do the heavy-lifting
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What’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the mark when it comes to domains. What Makes a Good Domain Name First off, what is a domain name? It’s the URL to
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Back in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or build whole new mobile versions. Google rewarded their efforts by ranking these websites above others in search engine results. Time has shown that
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If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may have also begun building a subscriber list, brainstorming content for your email and maybe even found the best email marketing platform (like MailChimp
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Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are
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There are so many ways to advertise a product or service in today’s marketplace, that it can be completely daunting to select the most appropriate and effective channel. Text and display ads are some of the most common types of online advertisements, and they are extremely valuable marketing resources in
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Google’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements to several major display ad trends that are defining the face of digital marketing. 3 Display Ad Trends Affecting Advertisers Today While the
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There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of CMOs surveyed viewed display ads as an effective form of marketing. Unfortunately, we also live in an age when consumers are increasingly disenchanted
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